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The global economic crisis, tight credit markets, the fastest growing U.S. unemployment rate in three decades and a precipitous slide in consumer confidence have all contributed to the extreme operating environment facing the automotive industry.
Marsh's Automotive and Reputational Risk and Crisis Management practices hosted a webinar on February 24, 2009, titled "Reputational Risk and Crisis Management in Troubled Times — Effectively Managing the Crisis and Surviving the Downturn."
Speakers for the event included Kevin Donahue, senior consultant, Reputational Risk & Crisis Management and Larry Walsh, Global Practice Leader, Reputational Risk Management.
Topics addressed included:
- potential threats to all automotive stakeholder groups;
- managing automotive issues, from facility closings and a shifting labor force to new global climate regulations and the need for financial and operational reorganization;
- corporate preparedness — assessment and enhancement;
- crisis management strategy;
- management and board credibility;
- alignment of incident response plans and procedures;
- stakeholder confidence and brand protection;
- crisis communications strategy;
- protecting/enhancing company reputation — brand, human capital, public trust and shareholder value; and
- real-time crisis response.
Access a replay of the webinar and a document summarizing key points from the discussion.
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Contacts
Automotive
Automotive Industry Practice Leader
313 393-6819
Knowledge Manager
313 393-6992
Reputational Risk and Crisis Management
Global Practice Leader Reputational Risk Management
212 345-2765
Senior Consultant
Reputational Risk and Crisis Management
216 937-1700
Related Information
Brochure: Reputational Risk and Crisis Management: An Integrated Approach for the Automotive Industry
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